Want your product to show up at the top when someone searches on Amazon? You’re not alone. Every seller wants better visibility. To improve Amazon search results, you need to understand how Amazon’s A9 algorithm works—and then apply the right strategies. Here's a complete guide to help your products rank higher and sell more.
1. Target the Right Keywords
Use keyword research tools like Helium 10, Jungle Scout, or Amazon’s own search bar to find high-volume, relevant keywords. Use them in your:
Product Title
Bullet Points
Description
Backend Search Terms
✅ Example: Instead of just “phone case,” use “shockproof iPhone 13 silicone phone case.”
2. Write Optimized Product Titles
The product title carries the most SEO weight on Amazon. Make it keyword-rich but readable. Include brand, key features, product type, and variation (color, size, etc.).
Good title: "Anker USB-C Fast Charger 20W – Compact Wall Adapter for iPhone & Android"
3. Craft Clear, Keyword-Rich Bullet Points
Each bullet point should focus on a key feature or benefit. Use relevant search terms naturally to help Amazon understand your product better.
4. Add High-Quality Images and Videos
Amazon tracks how often listings get clicked and bought. High-quality images increase click-through rate (CTR), which improves ranking. Use:
7-9 images per listing
White background for the first image
Lifestyle and usage photos
Short video (if possible)
5. Use Backend Keywords Effectively
In Seller Central, you get up to 250 bytes of hidden search terms. Use this space for misspellings, alternate names, and long-tail keywords you couldn’t include in your listing.
6. Get Reviews and Ratings
Listings with more positive reviews perform better. Use follow-up emails or Amazon’s review request button. Aim for 4.5+ star ratings to increase trust and conversions.
7. Launch Amazon PPC Campaigns
Paid ads not only bring sales but also improve organic ranking. Set up Sponsored Product and Sponsored Brand campaigns to increase visibility. More sales = better search results.
8. Improve Product Performance Metrics
Amazon favors products that:
Have a high click-through rate (CTR)
Have a high conversion rate (CVR)
Maintain good in-stock rates and fast shipping
Have low return and defect rates
Monitor and improve these for better rankings.
9. Use A+ Content (EBC)
Enhanced Brand Content helps convert more visitors into buyers. More conversions mean better rankings. Use this if you’re brand registered.
10. Stay Updated & Test Regularly
The Amazon algorithm changes over time. Regularly update your listings, track keyword performance, and test different titles or images to stay ahead of competitors.
Final Words
To improve Amazon search results, focus on the right keywords, better listings, strong customer experience, and continuous testing. It’s not about doing everything at once—it’s about doing the right things consistently.